Jasper

Black Cat Adoption Agency

The Idea:
Black cats are often misjudged as being evil due to a long history of superstitions. These misconceptions have caused black cats to be the least adopted cats, often leading them to be killed. Jasper is a black cat specific adoption center advocating for adoptions through a colorful brand personality.

The Inspiration:
Jasper aims to spin superstitions to highlight the amazing personalities black cats have. Inspired by cats black fur often appearing as formal wear, Jasper positions black cats as stylish “gentlecats” that bring elegance to your home.

Project Type: Branding