something new

Wedding Dress Revival

The Idea:
Wedding dresses are often the most unsustainable and expensive garments that a person buys in their life. Although full of memories, wedding dresses are often forgotten and never worn more than once. Something New is a brand that takes wedding dresses and transforms them into revived, more practical garments that still hold the sentimental value.

The Inspiration:
Inspired by the traditional rhyme that details what a bride should wear at their wedding for good luck: Something old, something new, something borrowed, something blue. This brand upcycles the user’s old dress and transforms it into something new.

Project Type: Branding