Memory Enhancing Juice

The Idea:
Dementia is a degenerative memory disease that affects more than 55 million aging adults. The best way to prevent memory degeneration is by maintaining a healthy lifestyle with constant brain stimulation as you begin to age. Wello is a juice brand that brings brain-stimulating ingredients into delicious juice drinks.

The Inspiration:
Inspired by my personal experience working at a senior living home, Wello aims to promote cognitive wellness with drinks that older adults already love to drink. Wello is also designed with an accessible package form for those with limited mobility.

Project Type: Packaging

Point of Purchase

Ad Campaign